Viru – the new marketing guru

Originally published in the Mirror Click here

Step aside Mr. Lalit Modi. The next marketing whiz in Indian cricket has arrived. And it’s none other than the Sultan of Multan, the Nawab of Najafgarh, the man of ‘See Ball – Hit Ball’ fame, the superhero known in some circles as the Jatman. Yes, it’s our own Virender Sehwag.

During the second day of the Kolkata test, Duncan Fletcher was sitting in the player’s gallery. Sitting next to him was Sachin Tendulkar. It was the perfect photo-op guaranteed to attract eyeballs and, not surprisingly, the camera turned towards the duo. Perched on a table in front of them was Fletcher’s laptop with the manufacturer’s famous logo glowing proudly on it. Nothing out of place in that picture, except for the one awkward sticker on the top right corner of the laptop that read, in very bad font, sisj.in.

The sticker could just not go unnoticed. “Wow, the Indian team has someone sponsoring even its laptop?” someone asked excitedly. “No, must be the website of the analytics company whose software the Indian team is using,” another replied. Within seconds, cricket viewers all over the country were punching in the website address on their browsers. And not one of them could have guessed what was to show up. It was the website of Sehwag International School Jhajjar.

Forget any sportsman, never in history has even a sports marketer conjured up such a brilliant guerilla-marketing tactic.

That wasn’t all. Later, VVS Laxman reached his 150 and raised his bat to acknowledge his mates. Only, instead of showing the face of the bat, as is the custom, this time Laxman decided to show the back of his bat. And guess what was stuck on the bottom of his bat. Yes, the same sisj.in sticker.

One can only guess how Viru would have prodded Sachin Paaji to sit with Duncan uncle for the photo-op or what he threatened VVS with. For now, going by how the stickers were actually upside-down when displayed to the world, one can safely say that Viru personally stuck them on the glossy surfaces.

Pasting stickers isn’t the only thing Viru is doing for his school. Viru’s stamp is there on every element of the website, including his picture from 10 years ago taken from the formal clothing brand he used to endorse. In fact, Viru seems to have also written the copy for the website going by how the school believes “tones of hardwork produce desired results”.

However, tones of hardwork isn’t the only Sehwagology on the website.

Sample this:
• A morning prayer that spreads peace and a special prayer in their own way (Only Viru knows what this means)
• The classrooms that say “be smart” (As opposed to the ones that make one smart, I presume)
• For ideas that float in the air (Ideas full of gas?)
• Where mathematics is easy like never before (Viru can personally vouch for this because this is where he finally learnt how to calculate required run rate)
• In the toddlers class, toddlers are just toddlers (Parthiv Patel would feel safe there)
• Where dance and music is in the hearts, and sports is in the souls (Viru, The poet)
• An evening prayer that purifies the environment (Wouldn’t it be simpler to just use a room freshener?)
• Candlelight dinner with teachers (Aww…how romantic)

Now, we finally have a good reason to have children. Just so we can send them to Sehwag International School in Jhajjar.

You can hear the Fake IPL Player’s irreverent and wacky live audio commentary during match hours on www.pitch-invasion.in

1425 Responses to “Viru – the new marketing guru”


  • It’s an amazing article in favor of all the online users; they will obtain advantage from
    it I am sure.

  • motorcycle hire Perth

    I know this web site offers quality depending articles or reviews and
    additional information, is there any other web page which gives these
    kinds of stuff in quality?

  • Attractive section of content. I just stumbled upon your site and in accession capital to assert that
    I get in fact enjoyed account your blog posts. Anyway I will be subscribing to your feeds and even I achievement you access consistently fast.

  • Have you ever thought about writing an ebook or guest authoring on other sites?
    I have a blog centered on the same ideas you discuss and would really like to have you share some stories/information. I know my viewers would value your
    work. If you are even remotely interested, feel free to send me an email.

  • Simply wish to say your article is as amazing. The clarity
    in your post is simply cool and i can assume you are an expert on this subject.
    Well with your permission allow me to grab your RSS feed to keep up to date
    with forthcoming post. Thanks a million and please continue the enjoyable work.

  • I don’t even know the way I stopped up right here, however I assumed this publish was
    once great. I do not know who you are but definitely you are going
    to a well-known blogger in case you aren’t already. Cheers!

  • Its such as you learn my thoughts! You seem to grasp so much
    approximately this, such as you wrote the e-book in it or something.
    I believe that you just can do with a few % to power the message home
    a little bit, however other than that, that is wonderful blog.

    An excellent read. I will definitely be back.

  • Right now it sounds like BlogEngine is the preferred blogging platform available right now.
    (from what I’ve read) Is that what you are using on your blog?

  • hello!,I love your writing so a lot! share we keep up a correspondence more about your post
    on AOL? I need an expert in this house to solve my problem.

    May be that’s you! Taking a look ahead to look you.

    my blog – air Cleaner

  • 4wd campervan Brisbane

    When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get four emails with the
    same comment. Is there any way you can remove people from
    that service? Appreciate it!

  • WWE Immortals cheats without survey

    Lors de son retour à la OVW, il porte un masque et se fait
    appeler Vengeance, avant de révéler qu’il est Seven.

  • Subway Surfers Cheats

    What’s up it’s me, I am also visiting this website on a regular basis, this web site is
    really fastidious and the visitors are genuinely sharing pleasant thoughts.

  • Hey! This is mmy 1st comment here so I just wanted to give
    a quick shout out and say I trily enjoy reading through your
    blog posts. Can you recommend any other blogs/websites/forums that deal wjth the same
    topics? Thanks!

  • Moviestarplanet Hack 2015

    Intimate photos from every stage of Lee’s fascinating life is included and this
    one is a must buy for every Lee fan and scholar. Safe mode is a troubleshooting option for Windows that starts your
    computer in a limited state and try to determine what is causing it to not
    function correctly. With each other, they form a
    format, basis, and inspiration to start your lofty endeavors.

  • hemorrhoid treatment dallas tx

    I seriously love your site.. Very nice colors & theme. Did you develop this
    site yourself? Please reply back as I’m attempting to create my own website
    and would like to know where you got this from or just what the theme is
    called. Thanks!

  • Heya just wanted to give you a brief heads up and let you know a few
    of the pictures aren’t loading correctly. I’m not sure why but I
    think its a linking issue. I’ve tried it in two different web browsers and both show the same outcome.

  • http://www.clashofclanshack8.bravesites.com

    Excellent post! We will be linking to this grrat article on our website.
    Keep up the great writing.

  • 4wd campervan Perth

    Wow that was strange. I just wrote an really long comment but after I clicked submit
    my comment didn’t appear. Grrrr… well I’m not writing all that over again. Anyhow,
    just wanted to say superb blog!

  • yeast infections during pregnancy

    I like the valuable info you provide in your articles.
    I’ll bookmark your weblog and check again here regularly.
    I’m quite certain I will learn many new stuff right
    here! Best of luck for the next!

  • I know this web page presents quality dependent articles or reviews and extra stuff, is there any other
    site which presents these kinds of data in quality?

  • Great beat ! I wish to apprentice while you amend your website, how could i subscribe for a weblog site?
    The account aided me a applicable deal. I had been a little bit familiar of this your broadcast
    provided brilliant transparent idea

  • Excellent post. I used to be checking continuously this blog and I’m inspired!
    Very helpful information specifically the final phase :) I
    take care of such information a lot. I was seeking this
    particular info for a long time. Thanks and best of luck.

  • restaurant le Z agadir

    I was wondering if you ever thought of changing the structure of your blog?
    Its very well written; I love what youve got to say.
    But maybe you could a little more in the way of content
    so people could connect with it better. Youve got an awful lot of
    text for only having 1 or 2 pictures. Maybe you could
    space it out better?

  • WWE Immortals cheats for android

    Lors de December to Dismember Dreamer affronte Daivari, il sera alors attaqué par le
    Great Khali et débutera une feud avec eux.

  • Hi friends, its impressive article regarding educationand fully defined,
    keep it up all the time.

Leave a Reply

*