Viru – the new marketing guru

Originally published in the Mirror Click here

Step aside Mr. Lalit Modi. The next marketing whiz in Indian cricket has arrived. And it’s none other than the Sultan of Multan, the Nawab of Najafgarh, the man of ‘See Ball – Hit Ball’ fame, the superhero known in some circles as the Jatman. Yes, it’s our own Virender Sehwag.

During the second day of the Kolkata test, Duncan Fletcher was sitting in the player’s gallery. Sitting next to him was Sachin Tendulkar. It was the perfect photo-op guaranteed to attract eyeballs and, not surprisingly, the camera turned towards the duo. Perched on a table in front of them was Fletcher’s laptop with the manufacturer’s famous logo glowing proudly on it. Nothing out of place in that picture, except for the one awkward sticker on the top right corner of the laptop that read, in very bad font,

The sticker could just not go unnoticed. “Wow, the Indian team has someone sponsoring even its laptop?” someone asked excitedly. “No, must be the website of the analytics company whose software the Indian team is using,” another replied. Within seconds, cricket viewers all over the country were punching in the website address on their browsers. And not one of them could have guessed what was to show up. It was the website of Sehwag International School Jhajjar.

Forget any sportsman, never in history has even a sports marketer conjured up such a brilliant guerilla-marketing tactic.

That wasn’t all. Later, VVS Laxman reached his 150 and raised his bat to acknowledge his mates. Only, instead of showing the face of the bat, as is the custom, this time Laxman decided to show the back of his bat. And guess what was stuck on the bottom of his bat. Yes, the same sticker.

One can only guess how Viru would have prodded Sachin Paaji to sit with Duncan uncle for the photo-op or what he threatened VVS with. For now, going by how the stickers were actually upside-down when displayed to the world, one can safely say that Viru personally stuck them on the glossy surfaces.

Pasting stickers isn’t the only thing Viru is doing for his school. Viru’s stamp is there on every element of the website, including his picture from 10 years ago taken from the formal clothing brand he used to endorse. In fact, Viru seems to have also written the copy for the website going by how the school believes “tones of hardwork produce desired results”.

However, tones of hardwork isn’t the only Sehwagology on the website.

Sample this:
• A morning prayer that spreads peace and a special prayer in their own way (Only Viru knows what this means)
• The classrooms that say “be smart” (As opposed to the ones that make one smart, I presume)
• For ideas that float in the air (Ideas full of gas?)
• Where mathematics is easy like never before (Viru can personally vouch for this because this is where he finally learnt how to calculate required run rate)
• In the toddlers class, toddlers are just toddlers (Parthiv Patel would feel safe there)
• Where dance and music is in the hearts, and sports is in the souls (Viru, The poet)
• An evening prayer that purifies the environment (Wouldn’t it be simpler to just use a room freshener?)
• Candlelight dinner with teachers (Aww…how romantic)

Now, we finally have a good reason to have children. Just so we can send them to Sehwag International School in Jhajjar.

You can hear the Fake IPL Player’s irreverent and wacky live audio commentary during match hours on

720 Responses to “Viru – the new marketing guru”

  • Hello everyone, it’s my first pay a visit at this web page, and piece of writing is actually
    fruitful for me, keep up posting these types of articles or reviews.

  • We ɑre a group of volunteers aոd opening a new schеme
    in our community. Your web sіte offered us with valuable info to work on.

    Yߋu have done a formidable job aոd our whole community will ƅe thaոkful to you.

  • high cholesterol diet

    I blog quite often and I seriously appreciate your information.
    Your article has really peaked my interest. I will
    take a note of your blog and keep checking for new details about once per week.
    I opted in for your RSS feed as well.

    Also visit my web-site: high cholesterol diet

  • The Simpson Tapped Out Hack

    When some one searches for his essential thing, therefore he/she wishes to be available that in detail, thus that thing is
    maintained over here.

    Feel free to surf to my website: The Simpson Tapped Out Hack

  • excellent points altogether, you just gained a new reader.
    What may you recommend about your publish that you made a few days ago?
    Any certain?

  • What i do not realize is in reality how you’re now not actually much more neatly-favored than you might be now.
    You’re very intelligent. You realize thus significantly with
    regards to this subject, made me in my view believe it from a lot of various angles.
    Its like women and men aren’t interested until it’s something to do with Lady gaga!

    Your individual stuffs nice. All the time care for it up!

  • repairing drywall holes

    Attractive sectіon ߋf content. I ʝust stumbled upoո your
    website ɑnd in accession capital tο assert that I
    acquire aсtually enjoyed account ƴߋur blog posts.
    Αny աay I wіll be subscribing to үоur feeds and evеn Ι achievement
    you access consistently fast.


    naturally like your web site however you need to test the spelling on quite a few of your
    posts. Several of them are rife with spelling issues and I find it very troublesome to inform the reality however I will
    surely come again again.


    Hi there, everything is going nicely here and ofcourse every one is
    sharing facts, that’s really excellent, keep up writing.


    Hurrah, that’s what I was looking for, what a material! existing here at this weblog,
    thanks admin of this website.

  • Hi there i am kavin, its my first occasion to commenting anyplace,
    when i read this paragraph i thought i could also create comment due to this good post.

  • sailing lessons houston

    But designs have altered as have the sailors sailing them.
    Select one or two top-quality models, and place them on a freestanding cabinet, on
    a built-in shelf, in the center of a coffee table or on a side table.

    It had to remove various old coats of paint and some bondo that someone
    had used to pqtch several holes and soft spots.


    certainly like your web-site however you have to take a look at the spelling on quite a few of your posts.

    A number of them are rife with spelling problems and I
    in finding it very troublesome to tell the truth however
    I will surely come again again.

  • Monster Busters Cheats

    Hi, i think that i saw you visited my website so i
    came to “return the favor”.I’m trying to find things to enhance my website!I suppose its
    ok to use a few of your ideas!!

  • Metal fabrication processes such as welding, die-casting, tooling, and
    other such processes utilize chillers as well. Cooling towers and blast chillers
    are two great items that are available to rent from cooling
    and refrgeration companies. The cooling systems trap,
    harm and kill fish, larvae, plankton and marine mammals.

  • After looking into a number of the articles on your site, I honestly
    appreciate your way of blogging. I saved it to my bookmark webpage list and will be
    checking back in the near future. Please check out my web
    site as well and tell me your opinion.


    I do not write a bunch of comments, however after browsing through a great deal
    of remarks on Viru – the new marketing guru

  • ironman triathlon

    By doing this you will make your brain believe this has happened,
    and you will begin to behave in ways beneficial to your success.
    So if youre swimming in warmer climates, you may want to
    go with a speed skin instead of a triathlon wetsuit. Article Source: out about triathlon wetsuit by taking
    a look at our website’s homepage.

  • Replacing ɑn оld air conditioning sуstem cann bedgin to pay οff quickly aոd is а
    sound investment for those with older systems installed.

    BR Ϝive Finest Mininng Middle Of Ƭɦe Towwn income administrator
    Min bring chilling, enery saving аոd fսrthermore environmentally friendly safeguards,
    mime, consistency, աell-being stands out ɑs tthe 2009 air-conditioned fad.

    Тhere’s the danger οf dust build սp, mould spores, chemical residues andd air borne viruses іn thе
    absence օf quality air conditioning.

  • Unquestionably believe that hich you said. Your favorite justificaation
    appeared to be on the net the easiest thing to have in mind
    of. I say to you, I certainly get annoyed whilst people think about worries tjat they just don’t recognize about.

    Yoou controlled to hit the nail upon the highest aas smartly as outlined out the whhole thing with no neerd side-effects , ppeople could take a
    signal. Will likely be again to get more. Thanks

Leave a Reply