It’s that time of the year when hype is the only stock-in-trade

Published in the Mirror Click here

After 130 days of cricket in the 270 days since last IPL, it’s finally back to real cricket for India. ‘Yeh IPL hai boss,’ the voice on TV says, followed by a collective groan from all corners of the country.

Much like the car behind you hell bent on honking the life out of you, the gala opening ceremony in Chennai is designed to make so much noise that the country will have no choice but to take notice. Salman Khan has been brought in just so people watch Shahrukh Khan for the next 50 days. Big B is lending the perception of bigness. And there’s the customary foreign artist.

If this is the evidence to go by, this season of IPL will be no different from the previous one. Except that this time we will be denied even the sight of Romesh Powar dressed in orange and purple.

Fan is king
After four seasons of subjecting their audience to shameless advertising plugs, a series of clownish anchors, commentators exhibiting signs of serious midlife crises, and generally mediocre cricket, IPL stakeholders are finally waking up to the needs of the fan. Going into this season, every team finally has a fan program in place.

Deccan Chargers is first off the blocks. Their recently launched fan blogs are of such high quality that opinion is divided on who is writing them – Ishant Sharma or Saeed Ajmal?

Ishant Sharma - Writer par excellence

Sample this. We used to call, the 30+ players of Indian Cricket “Boys”, who in fact were not. But the scenario has changed from “old-boys” to “Young-Boys”. Today team India has only “Young-Boys”.

Now, who’d watch IPL when writing as entertaining as this is available freely on the net?

Kings XI Punjab has tied up with Indraprastha All India Sports Foundation to come up with a cricket-reality show. After all, with a name like Indraprastha All India Sports Foundation, you are bound to be the best in the reality-show business. In the show, budding cricketers can showcase their talent to millions of viewers by dancing with Piyush Chawla and playing cricket with Preity Zinta.

Viewers will be allowed to vote as soon as they figure out where the show is being aired.

Kolkata Knight Riders has already unveiled its ‘New Dawn New Knights’ campaign, which is resonating strongly with their fans.

Owner Shahrukh Khan, though, is upset with typos in the new tagline. Apparently, the version that Khan had communicated on the phone was ‘New Don. New Nights. Ask Shirish Kunder’.

With the excuse of ‘Not enough space on the website Sir’ not cutting ice, the management is trying to come up with a believable explanation for why the third part of the line was omitted.

Royal Challengers Bangalore has formed a ‘fan advisory board’ to co-ordinate various activities of the RCB Fan Club. The Board consists of 20 “die-hard” fan-members who will facilitate all activities.

This management style worked so well with Kingfisher Airlines. Exactly the same results can be expected for RCB too.

The Dilshan effect

Dilshan - Not exactly Tom Cruise

Bollywood starlet Nupur Mehta, allegedly the Matahari of match fixing, is milking her new found fame for all it’s worth. She claims that she was seeing Sri Lankan cricketer Tillakaratne Dilshan around the 2009 T20 world cup. Though, how anyone can see Dilshan for more than three minutes at a stretch is hard to fathom.

“England is ashamed that it could not perform well in the World Cup,” Nupur said explaining why The Sunday Times has dragged her name into the match fixing controversy.

Dating Dilshan can surely lead to an exalted perception of self-worth and delusional grandeur.

You can hear the Fake IPL Player’s live commentary during match hours on

2631 Responses to “It’s that time of the year when hype is the only stock-in-trade”

  • Here’s some curious case of Indian Cricket Team. There’s some of suggestion to see the cricket match. There also some suggestion how Indian Cricket will improve in world and home country. Discuss about cheerleaders, players retirement, about IPL etc.
    Cheersleaders in IPL
    Indian team in England
    Indian cricket team in Australlia

  • A fascinating discussion is definitely worth comment.
    I do believe that you should write more on
    this subject, it might not be a taboo matter but usually folks don’t speak about these issues. To the next! Cheers!!

  • An interesting discussion is worth comment. I do believe that you ought
    to publish more on this topic, it may not be a taboo subject but generally folks don’t discuss these issues. To the next! Best wishes!!

  • laptop repair sydney

    This website was… how do you say it? Relevant!
    ! Finally I’ve found something which helped me. Many thanks!

  • Today, I went to the beаchfront with my chіldren.
    I founԁ a sea shell and gave it to my 4 уear old ԁaughter anԁ saіd “You can hear the ocean if you put this to your ear.” She ρut the
    shеll to her ear аnd ѕcгeamed. Therе was a
    hermit crab inside anԁ it pinched her eаr.

    She never wantѕ to go bacκ! LoL I knоw this is сomρletеly off tоpic
    but Ӏ had to tеll someοne!

  • When banking companies along with banking institutions suggest to a slim variety of goods that many should
    be sent applications for professionally, BadCredit-PaydayLoans
    has the ability to assemble various possibilities that may be requested for together, without any undesirable outcomes towards loan applicants
    credit report. It is because neither of the two
    BadCredit-PaydayLoans neither it’s associated loan providers utilize credit checking or credit reporting, generating the actual assistance ideal for include those with terrible consumer credit who wish to make risky software or even would like to continue to keep their small unsecured mortgage sensitive along with out of your credit ranking histories.

  • I’m curious to find out what blog system you happen to be utilizing? I’m having some minor security issues with
    my latest blog and I would like to find something more risk-free.
    Do you have any suggestions?

  • Firѕt οff I would like to say fantastic blog!
    Ι had a quick question thаt I’d like to ask if you don’t mind.
    I was interesteԁ to finԁ out how yοu center yourѕelf
    and clear youг thoughts before writing. I’ve had a difficult time clearing my thoughts in getting my ideas out. I truly do take pleasure in writing but it just seems like the first 10 to 15 minutes are generally wasted simply just trying to figure out how to begin. Any recommendations or hints? Thank you!

  • This website really has all the info I needed concerning this subject and didn’t know who to ask.

  • I blog frequently and I really appreciate your information.

    Your article has really peaked my interest. I am going to bookmark
    your blog and keep checking for new details about once per week.

    I subscribed to your Feed too.

  • Its like you геad my minԁ!
    Үou seem to knoω a lot аbout thіs, lіkе you wrote thе
    boοk іn іt or somethіng. I thіnk
    that yοu cοuld do ωіth а
    few picѕ to drіve the message home a little bit, but instead of thаt, thiѕ іs
    eхсеllent blοg. A grеat read.

    I’ll definitely be back.

  • pozycjonowanie stron

    some times its a pain in the ass to read what people wrote but this site is
    rattling user friendly ! .

  • オークリー アウトレット

    Oh my goodness! Incredible article dude! Thanks, However I
    am going through troubles with your RSS.
    I don’t know the reason why I am unable to subscribe to it. Is there anybody getting similar RSS problems? Anyone that knows the answer will you kindly respond? Thanks!!

  • I’ll immediately grasp your rss feed as I can’t to find
    your email subscription hyperlink or newsletter
    service. Do you’ve any? Kindly permit me recognise so that I may subscribe. Thanks.

  • Because the admin of this web sіte is working, no hеsitation
    vеry soon it will be well-knοωn, due to its feature contents.

  • Fаntаstic goods from yοu, man. I have
    undeгstanԁ yοur stuff prevіous
    to anԁ yοu’re just extremely wonderful. I really like what you have acquired here, certainly like what you’re
    saying anԁ thе ωaу in which you
    say it. Υοu make it entertaining anԁ уοu still take cаre οf to keeр it sensible.

    Ӏ can’t wait to read much more from you. This is actually a tremendous website.

  • Hiya! I understand is definitely kinda off topic but I’d figured I’d ask.
    Will you be intrigued in swapping hyperlinks or even guest writing a
    blog post or vice-versa? My blog covers a significant a matching
    topics as yours and I think we will greatly really benefit each other well.
    If you are curious at any time send me an email.
    I get excited to helping you with your deck railing needs!
    Wonderful weblog at how!

  • Patrick Willis Jersey

    Hello! Do you know if they make any plugins to protect against hackers?
    I’m kinda paranoid about losing everything I’ve worked hard on.
    Any tips?

  • spain employment numbers

    I’m still studying under you, as I’m improving myself. I absolutely liked reading all which is
    posted at your web log.Maintain ones information coming.
    I enjoyed it!

  • This is very interesting, You’re a very skilled blogger. I’ve joined
    your feed and look forward to seeking more of your wonderful post.
    Also, I have shared your website in my social networks!

  • klidesre online casinos nvbrerji

  • Everything is very open with a really clear clarification of the challenges.
    It was definitely informative. Your site is useful. Thanks for sharing!

  • I’m curious to find out what blog platform you’re working with?
    I’m experiencing some minor security problems with my latest website and I would like to find something more secure. Do you have any suggestions?

  • Scooters in Cardiff

    I will right aωаy clutсh your rss
    fеed аѕ I can’t to find your e-mail subscription hyperlink or newsletter service. Do you have any? Please allow me realize in order that I may just subscribe. Thanks.

  • Search Engine Optimisation

    Hey! Do you use Twitter? I’d like to follow you if that would be okay. I’m absolutely enjoying your blog and look forward to new updates.


    I blog frequently and I truly thank you for your content.
    This great article has truly peaked my interest. I’m going to book mark your blog and keep checking for new details about once a week. I subscribed to your RSS feed too.

  • I loved up to you will obtain performed right here.
    The caricature is attractive, your authored subject matter

    stylish. nevertheless, you command get got an impatience

    over that you would like be handing over the following.

    indubitably come further earlier once more

    as exactly the same just about a lot frequently within case you defend this hike.

  • Amazing. I found this site on Google searching for something completely different, now I’m gonna need to go back and go through the old posts XD So much for my free time today, but this was a truly great find!

  • Fantastic blog. That’s exactly what I was looking for.

  • how to diet to lose belly fat

    Fascinating blog! Is your theme custom made or did you download it from somewhere?
    A design like yours with a few simple tweeks would really make
    my blog jump out. Please let me know where you got your design.

  • persoonlijk lening berekening krediet op krediet

  • good workout for losing belly fat

    I am really impressed with your writing skills as well as with the structure on your weblog.
    Is that this a paid topic or did you modify it your self? Anyway
    keep up the excellent quality writing, it’s uncommon to see a great weblog like this one today..

  • Hi! This is my first visit to your blog! We are a
    group of volunteers and starting a new project in a community in the same niche.
    Your blog provided us useful information to work on.
    You have done a wonderful job!

  • Fantastic goods from you, man. I’ve understand your stuff previous to and you are just too wonderful. I actually like what you have acquired here, really like what you are saying and the way in which you say it. You make it enjoyable and you still take care of to keep it smart. I can’t wait to read far more
    from you. This is really a terrific site.

  • Incredible quest there. What occurred after?

  • ugg dakotaダコタ

    the original the fact is you are able to confess they’re the particular “main staples” inside entire selection! アグ ブーツ,These can be throughout short solution for every sole a big degree females and ladies – nevertheless , i seasoned been only capable of run into women’s measurements within high.
    アグブーツ,Merino lamb is probably
    the sought following sheep dogs within your niche market and 1988 the
    planet report ended up being arranged when money 425.
    00, 000 AUD had been compensated for any Merino good old ram in the Merino Ram memory profit maintained Adelaide, South Quotes.
    アグ メンズ Feel free to visit my site:http:

  • Why ѵisіtorѕ ѕtill use to reaԁ nеwѕ paρеrѕ when in
    this technological world the whοle thing is available
    on net?

  • pozycjonowanie częstochowa

    I am really impressed with your writing skills as well as
    with the layout on your blog. Is this a paid theme or
    did you modify it yourself? Anyway keep up the nice quality writing, it’s rare to see a nice blog like this one today.

  • truth about six pack abs

    Hey there! Do you use Twitter? I’d like to follow you if that would be ok. I’m absolutely enjoying your blog and look forward to new updates.

  • how to lose a lot of belly fat fast

    hello!,I really like your writing so so much!
    proportion we keep up a correspondence extra approximately your post on AOL?
    I need a specialist in this area to resolve my problem.

    Maybe that’s you! Taking a look ahead to look you.

  • Web Systems Krzysztof Balicki

    Hі, ӏ do believe thіs is a great blоg.
    I ѕtumbledupon it ;) I will come back уet agаin since i have book marκeԁ
    it. Моneу аnԁ freeԁom is thе greatest way tο
    change, may yοu bе rісh and cоntinuе tо guide others.

  • Ηey thеrе! Someone in my Facebook grοuр shared this site
    wіth uѕ so I сame to give іt a loоk.

    I’m definitely enjoying the information. I’m bookmаrking аnd will
    bе tweeting this tο my followeгs!
    Gгeat blog and brilliant dеsign.


    My partner and I absolutely love your blog
    and find nearly all of your post’s to be precisely what I’m looking for.

    can you offer guest writers to write content to suit
    your needs? I wouldn’t mind producing a post or elaborating on some of the subjects you write regarding here. Again, awesome weblog!

  • Woah! I’m really loving the template/theme of this website. It’s simple,
    yet effective. A lot of times it’s very difficult to get that “perfect balance” between superb usability and appearance. I must say that you’ve done a fantastic job with
    this. Also, the blog loads super quick for me on Firefox.
    Excellent Blog!

  • janitorial companies in los angeles

    You actually make it seem so easy with your presentation but I find this topic to be really
    something that I think I would never understand.
    It seems too complex and extremely broad for me.
    I am looking forward for your next post, I will try to get the
    hang of it!

  • no credit check payday loans

    I’ve learn several good stuff here. Certainly worth bookmarking for revisiting. I wonder how much effort you set to create the sort of wonderful informative web site.

  • cleaning and janitorial services

    Link exchange is nothing else except it is just placing the other person’s website link on your page at appropriate place and other person will also do similar for you.

  • Hi there! This post could not be written any better! Reading
    this post reminds me of my previous room mate!

    He always kept talking about this. I will forward this write-up to him.
    Pretty sure he will have a good read. Many thanks for sharing!

  • This is the reason I keep returning to this website. I can’t believe how many entries I missed since last time!

  • hi!,I really like your writing very so much! proportion we be in contact more approximately your post on
    AOL? I need an expert in this space to unravel my problem.
    May be that’s you! Taking a look forward to see you.

Leave a Reply